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Simulations
Available simulations
EuroNet
- The systemic vision
You manage a vertically integrated business operating in the
furniture industry. The game allows users to develop an integrated
vision of corporate functions, while confronting economic and
general management issues.
Euroshop
- Basics in retailing
Management (simplified) of a chain of retail stores selling
electronic products, through which players identify the relationships
between management issues and competitive market factors.
StoreWar
- The sales galaxy
StoreWar enables players to acquire knowledge in decision-making
and market evaluation processes required of today’s marketing
experts, focusing on key markets while interacting with businesses
in different sectors.
MyndTown
Hotel - Marketing in the services
Marketing actions in a highly services oriented context geared
towards market positioning. Concepts developed during the course
of the game regard customer service, evaluations of risk-opportunity
factors, and the profitability of products and customers.
Millennium
Airlines – Strategic marketing
Players define and realise a marketing strategy in a highly
complex and competitive market. The game allows competitors
to define dimensions and make choices in relation to the strategy
adopted, control the cost of services, and evaluate the overall
coherence of strategies.
HyperGame
– Operative decisions in large-scale retailing
How to manage the marketing incentives which accompany the sale
of broad based consumer products within the context of large-scale
retailing and distribution. Managing efficiency and effectiveness
for operative decisions in retail marketing mixes.
AutoCar
– Dealership management
The automobile dealer enacts marketing sales promotions based
on the specifications of a targeted territory. The organization
of individuals (sales personnel and intermediaries), actions
and sales strategies aims to profit from market opportunities.
Banking Team
Organizer – Team organization
The organization of a mid-sized banking branch team, creating
individual career opportunities based on specific skills, motivations
and sensitivities, within a framework directed from a customer’s
perspective.
Virtual Area
Manager – Sales networks
Direct or indirect sales networks? Orientation towards turnover,
contribution margins, profitability? A virtual network of a
firm operating in the medical supplies sector, offering important
elements for evaluation on strategies and managing marketing
budgets.
Supply
Chain Game – Integrated processes
A business operating in retail, wholesale and commissions must
integrate its processes (purchases-production-distribution-sales),
by enacting decisions which maintain its competitive capacities
while optimizing performance.
SimAge
– Sales campaigns
An insurance agency is the context in which to experiment the
formulation of sales campaigns, through the organization of
available resources and the search for an optimal combination
of products and customers (from existing portfolio, prospects
and potential).
SuperSeller
–The super sales agent
• SuperSeller – The super sales agent The super sales rep is
the player who succeeds in maximizing sales performance, optimizing
product mixes proposed to customers, management capabilities
and time organization. Various qualitative tests based on knowledge
and sales capacities influence the performances of sales representatives
competing against each other.
TheMobileZone
- The cell phone wars
Entering the “MOBILEzone” means entering an
interactive management challenge where several firms compete
in the mobile technology telecommunications market with the
aim of improving their own sales performance, EBITDA valuations
and customer base.
Competing firms offer customers mobile telephony, VAS, SMS,
and UMTS services.