 Millennium Airlines |
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Millennium Airlines
Strategic marketing
In a high competitive international environment,
several airlines set their plans to achieve their strategies.
This competitive simulation objectives are to right size the company,
define positioning and actions, control costs, evaluate alternative plans.
Air Line is an interactive competitive challenge
where the companies face a segmentated market
with high season market variations. Each team
represents the board of directors who are invited
to take their decisions every quarter.
The performance of each air line depends on
its capacity to define its long run strategy
and to adapt its tactic to seasonal market situations.
Service, pricing and sizing the offer are the
key factors to perform well in the market .
Management areas
Information and decisions are grouped
in several areas as stated below:
- Chief Executive
where you may see the main indicators
of performance (profit, revenues, load factors,
market shares),
- Hangar
Fleet and aircraft maintenance level
- Economics
Profi&Loss, Balance Statement,
Financial reports
- Routes
where are planned the number of routes,
where the company defines its right sizing
and control the load factors and the competitors
routes the structural investments.
- Ticketing
Pricing and competitors fares.
- Quality of service
Level of service perceivd by customers,
human resources effectivness.
- Gate
Flight scheduled, market demand,
competitive key factors.
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| Features |
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 Millennium
Airlines
Area
General Management, Strategic Marketing Planning,
System Thinking, Dimensioning the company, Market
positioning.
Users
Up to Middle managers of service companies, future
managers, school of management.
Type of simulation
interactive business game (all players managing
an Air Line competing on the same international airlines
market); decisions to be taken every quarter.
Number of players
From 3 to 6 teams; from 3 to 7 players per team.
Versions
Off-line and on-line
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