Mynd Town Hotel
Service Marketing
It has been developed to increase the capacity to manage operative plans targeted to different customers’ segments. It relates to market positioning, risks evaluation, profitability of different services and clients.

Mynd Town Hotel, is an interactive challenge, a flight simulator to measure the ability to run a service oriented company in a highly competitive market place.

The teams manage a high level hotel, located in an important city, having the goal to perform better than the other teams.
Each hotel has the opportunity to be tailored to satisfy its targeted clients needs.

The simulators is based on a true 5 stars hotel in one of the main European capitals.

Each hotel offers four different products:

1. Rooms - Lodging
   lodging per room including brakfast
2. Restaurant
   Lunch and dinners in the hotel restaurant
3. Banqueting
   Banqueting services for business clients (e.g. convention, meetings, …) and for private (weddings, special events…).
4. Additional services
   (Sport, City tours and facilities, Internal Shops)
   Additional services such as shops or special areas like spa, fitness, massages.
   

The market segmentation gives the opportunity to select decision to match businessmen, groups, tourists requirements.

The simulation is aimed to develop the capacity to be focused to a correct integration in marketing and service decisions which leads to a general profitability and to maintain a solid company image of the hotel.

Main objective for the team is to understand the relationships between operative decisions and service level factors .

Management areas

• Marketing
  Analyse market demand, (seasonality and segmantation), company image, margin analysis per service.
• Hotel Structure
  Dimensioning the hotel structure per type of service, service investments, rate of use of rooms and restaurant.
• Production
  Human resources effectivenss, service quality perceived by customers.
• Finance
  Economic performance, balance statement, cash flow, Prices.