|
Services and Network
Companies are represented on the territory by their branches. Each one has the necessity to apply specific strategies on the base of the market opportunities.
Discover how specific companies decided to approach the market and find how the action plan must be appropriate to substain the company image adapting to territory, competitors and customers behaviour and capacity.
The Car Dealer and the Bank Branch represent two simulations which support perfectly the learning concept of applying different strategies in different market environments.
In particular with reference to sales unit
location, dimensioning sales people, developing
sales attitudes, evaluating commercial actions
(promotions, discount, used cars trade), analysing
impacts of commercial decisions and costs on
margins and profitability, understanding the
cash flow specifically related to cycle of purchase
and sales. Due to this aspects the simulation
is not focused only to specialists of the car
field but it is a very important point for every
small branch business.
|