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Virtual Area Manager

Virtual Area Manager
A simulator based on a medical device company which sells to final customers through specific shops. The company faces the dilemma on how develop its market and how to measure performance of its local network which can be divided in direct or agent branches.

Healty & Co. Is a multinational company selling medical devices for final consumers. The company has a network of branches which can be direct or held by agents. The team represents the area manager + 4 branch managers managing the 10 different zones included in the area.
The team has three specific goals to achieve:

Increase market penetration
Increase the total revenues
Improve margins in the long run.

The area manager is entitled to decide how to divide the 10 zones between the branches; he/she also decide the budget to allocate to every branch and confirm or reject the human resources that the branch managers ask to hire.
The company trade three different kind of products with different price and quality levels : Life cycle of the product is about 2-4 years.

Features

Virtual Area Manager

Area
Area and branch managers.

Users
Sales managers.

Type of simulation
model play simulator (each player manage a company comparing its performance to the best practise of other teams); decisions to be taken every six months.

Number of players
from 3 to 5 players per team.