ARTIFICIAL BUSINESS GAMES PER AREA :

General Management
     Euronet
       The systemic vision
     Euroshop
       Management basics

     Vertical
       Vertical planning

Integrated Approach
     Supply Chain Game
      The process integration

Marketing
     Mynd Town Hotel
      Marketing in the servicesi
     Millennium Airlines
      Strategic marketing

Sales
     SuperSeller
      The super sales agent

     SuperSeller Advanced
      Key account B2B

     Talent Game
      The success in consulting

Retail
     StoreWar
      The sales galaxy

     ShopManager
      The shop manager
     HyperGame
      Operative in Dept.Store

Services and networking
     B-Strat
      Banking Area Strategist

     AutoCar
      Dealership management

To be upgraded on-line
     Virtual Area Manager
      Sales network

     SimAge
      Sales campaign

     The Mobile Zone
      The cell phone war


Joint venture & license
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 HyperGame

HyperGame
Large-scale distribution

Hyper Markets performance strongly depends on competitiveness, capacity to attract and to build a relationship with customers. Through assortments, pricing, layout and promotion.

Four Hyper-markets of different department stores compete in the same metropolis.
They are located in 4 different areas and they face their own local realities and the capacity to attract customers buying from other shops or from their direct competitors.
Each team decide purchase strategy, prices, promotions, facing, display and layout for the 5 sectors of products sold in the shop.
Decisions are set every two weeks which in the specific market are related to the promotion period in real life.
Each team compare its own sales with the competitors. Competitors information are constantly available through a system of market research which shows also indicators of competitiveness, attractiveness, fidelity, price positioning.

Operative areas

  • Department store structure
    Sizing the sales area and defining the promotional areas; setting the staff and hiring personnel for specific seasonality.
  • Market analysis
    Here are displayed all the information about the environment and market situation; general price levl, special events or situation related to global competitors.
  • Sales
    Sales per Hyper-market areas, revenues, product sold, market shares.
  • Economics
    Economic performance indicators such as revenues, margins, profitability per product, department, total.

Decisions
Decisions are related to 4 type of products (leader, follower, premium price, brand) representing each one the different compartment of each department. In total there are 30 compartment divided in 5 departments.

Decisions are about:

  • Purchase policy
  • Pricing
  • Promotions
  • Promotional display areas
  • Full-time and part-time employees
  • Season human resourses



features


IperMarket

Area
Short time Operative Hypermarket sales management, Market positioning through the commercial decisions.

Users
Department Stores managers and specialists.

Type of simulation
interactive business game (all players managing an HyperMarket competing in the same suburban area ); decisions to be taken every two weeks.

Number of players
From 3 to 4 teams; from 4 to 6 players per team.




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