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HyperGame
Large-scale distribution
Hyper Markets performance strongly depends on competitiveness,
capacity to attract and to build a relationship with customers.
Through assortments, pricing, layout and promotion.
Four Hyper-markets of different department stores
compete in the same metropolis.
They are located in 4 different areas and they
face their own local realities and the capacity
to attract customers buying from other shops
or from their direct competitors.
Each team decide purchase strategy, prices,
promotions, facing, display and layout for the
5 sectors of products sold in the shop.
Decisions are set every two weeks which in the
specific market are related to the promotion
period in real life.
Each team compare its own sales with the competitors.
Competitors information are constantly available
through a system of market research which shows
also indicators of competitiveness, attractiveness,
fidelity, price positioning.
Operative areas
- Department store structure
Sizing the sales area and defining the promotional
areas; setting the staff and hiring personnel
for specific seasonality.
- Market analysis
Here are displayed all the information about
the environment and market situation; general
price levl, special events or situation related
to global competitors.
- Sales
Sales per Hyper-market areas, revenues, product
sold, market shares.
- Economics
Economic performance indicators such as revenues,
margins, profitability per product, department,
total.
Decisions
Decisions are related to 4 type of products
(leader, follower, premium price, brand) representing
each one the different compartment of each department.
In total there are 30 compartment divided in
5 departments.
Decisions are about:
- Purchase policy
- Pricing
- Promotions
- Promotional display areas
- Full-time and part-time employees
- Season human resourses
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