ShopManager
The retail process of budgeting, planning, commercial action.

*** Currently under localization (TRANSLATION INTO ENGLISH) 2-2-2009.

The Shop Manager in based on a sequence which is followed by each Shop Manager having responsibility to purchase and sell.
It is higly based on the importance to set a process in which the Shop Manager must use all the market and sales information to develop skills in the 3 most important areas of activity such as:
- generating volumes (sales)
- generating profit
- controlling the stock level

• Areas
  • Market analysis and Budgeting
    a forecast budget must be identified in order to establish target and expectation of each player
  • Purchase
    where has to be decided the quantity of goods to buy in
    
  • Time planning
    where the manager defines how to allocate the available time on the different type of activities (back-office and front line)
    
  • Startegy definition
    where the team defines how to approach the market; which type of brands/products they focus in the grid of sales .
    
  • Marketing
    which type of action the team sets for each brand/product to substain the volumes forecasted.

  Decisions

  • Budget definition
  • Time organization
  • Discounts
  • Brands/Items to buy
  • Promotions
  • Comemrcial actions