B-Strat
Banking Strategist
A district manager has to find a way to match different type of branches in the bank market area. The objective is to find the best type of strategy for each location and to select persons, to motivate, to promote in a high customer orientated business.

It is a model play simulator aimed to focus to the capacity of managing a team of bank branch specialists to match customer requirements.

It is a simulation oriented to human resources development.
Players manage a virtual bank team of 12-14 people working in order to perform as best as possible in terms of profitability and customer redemption.

Every virtual person is described in details with their own capacity, performing levels, motivations, attitudes and economic expectations.
But who plays is the manager and has to define the target of the branch and to adapt the team accordingly.

Success depends on the ability to analyse the different customer segments and product profitability and decide how to adapt the service by positioning the different persons in 5 possible type of roles.

The tutors have also the role of the bank directors who decide every period
(six month)the objective of the branch.

The Branch System
The branch has three aspects strongly linked each other:

• Internal dimension
  Human resources allocation and use of motivation leverage.
  
• Market environment
  Client and market characteristics are crucial to analyse and forecast the development of the branch.
  
• Economic performance
  Profitability is not the only value to be constantly monitored by the branch manager. Volume of customers and turnover are equally important for the long run performance.

Decisions

• Team job division
• Extra time policy
• Training and human resource development
• Salaries
• Job Levels
• Bonus
• Promotions to customers/products
• Rates
• Conditions
• Direct marketing
• Market development