Euroshop
Basics in retailing
In a simplified network of shops, virtual managers have the opportunity to identify the main relationships between company management and market behaviour.

EuroShop, is an interactive competitive challenge in which several companies compete in a local market selling 3 products (stereo, playstation, PC) through their own retailing shops.

The main goal is to gain a sustainable leadership in the market place and to balance the economic and financial development in order to grow and reach the best profit in the market.

Information and decisions are grouped in a virtual environment which makes easier their location.

Managerial areas

• Purchase
  where has to be decided the quantity of goods to buy in
  
• Distribution
  managing the number of outlets, the quantity of goods available for sale and level of stock of finished goods, the quality of the customer service
  
• General administration
  economics and human resources
  in which there are the economic performance is detcted and the human resources effectiveness is analysed.
  
• Marketing
  which is a market sensor and is the function which define the orientation to gain a competitive advantage.

Decisions

• Pricing
• Company image expenditures
• Goods to buy
• Promotions
• Customer Service
• Number of shops
• Sales persons
• Loans level