Millennium Airlines
Strategic marketing
In a high competitive international environment, several airlines set their plans to achieve their strategies. This competitive simulation objectives are to right size the company, define positioning and actions, control costs, evaluate alternative plans.

Air Line is an interactive competitive challenge where the companies face a segmentated market with high season market variations. Each team represents the board of directors who are invited to take their decisions every quarter.

The performance of each air line depends on its capacity to define its long run strategy and to adapt its tactic to seasonal market situations. Service, pricing and sizing the offer are the key factors to perform well in the market .

Management areas
Information and decisions are grouped in several areas as stated below:

1. Chief Executive
   where you may see the main indicators of performance (profit, revenues, load factors, market shares),
2. Hangar
   Fleet and aircraft maintenance level
3. Economics
   Profi&Loss, Balance Statement, Financial reports
4. Routes
   where are planned the number of routes, where the company defines its right sizing and control the load factors and the competitors routes the structural investments.
5. Ticketing
   Pricing and competitors fares,
6. Quality of service
   Level of service perceivd by customers, human resources effectivness.
7. Gate
   Flight scheduled, market demand, competitive key factors..

Decisions
The main decisions are reflected in the following areas:

• Human resources
  • Ground staff
  • Season personnel
  • Training
  • On board service level
• Routes
  • Routes variation
• Maintenance
• Network equipment
• Weekly flight per route
• Marketing
  • Promotions
  • Advertising
  • Direct marketing
• Economics
  • Pricing
  • Season discounted prices
  • Loans
• Fleet
  • Number and type of aircrafts
  • Type of aircraft per route