ARTIFICIAL BUSINESS GAMES PER AREA :

General Management
     Euronet
       The systemic vision
     Euroshop
       Management basics

     Vertical
       Vertical planning

Integrated Approach
     Supply Chain Game
      The process integration

Marketing
     Mynd Town Hotel
      Marketing in the servicesi
     Millennium Airlines
      Strategic marketing

Sales
     SuperSeller
      The super sales agent

     SuperSeller Advanced
      Key account B2B

     Talent Game
      The success in consulting

Retail
     StoreWar
      The sales galaxy

     ShopManager
      The shop manager
     HyperGame
      Operative in Dept.Store

Services and networking
     B-Strat
      Banking Area Strategist

     AutoCar
      Dealership management

To be upgraded on-line
     Virtual Area Manager
      Sales network

     SimAge
      Sales campaign

     The Mobile Zone
      The cell phone war


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 Millennium Airlines

Millennium Airlines
Strategic marketing

In a high competitive international environment, several airlines set their plans to achieve their strategies. This competitive simulation objectives are to right size the company, define positioning and actions, control costs, evaluate alternative plans.

Air Line is an interactive competitive challenge where the companies face a segmentated market with high season market variations. Each team represents the board of directors who are invited to take their decisions every quarter.

The performance of each air line depends on its capacity to define its long run strategy and to adapt its tactic to seasonal market situations. Service, pricing and sizing the offer are the key factors to perform well in the market .

Management areas
Information and decisions are grouped in several areas as stated below:

  1. Chief Executive
    where you may see the main indicators of performance (profit, revenues, load factors, market shares),
  2. Hangar
    Fleet and aircraft maintenance level
  3. Economics
    Profi&Loss, Balance Statement, Financial reports
  4. Routes
    where are planned the number of routes, where the company defines its right sizing and control the load factors and the competitors routes the structural investments.
  5. Ticketing
    Pricing and competitors fares,
  6. Quality of service
    Level of service perceivd by customers, human resources effectivness.
  7. Gate
    Flight scheduled, market demand, competitive key factors..

Decisions
The main decisions are reflected in the following areas:

  • Human resources
    • Ground staff
    • Season personnel
    • Training
    • On board service level
  • Routes
    • Routes variation
    • Maintenance
    • Network equipment
    • Weekly flight per route
  • Marketing
    • Promotions
    • Advertising
    • Direct marketing
  • Economics
    • Pricing
    • Season discounted prices
    • Loans
  • Fleet
    • Number and type of aircrafts
    • Type of aircraft per route



Features


Millennium Airlines

Area
General Management, Strategic Marketing Planning, System Thinking, Dimensioning the company, Market positioning.

Users
Up to Middle managers of service companies, future managers, school of management.

Type of simulation
interactive business game (all players managing an Air Line competing on the same international airlines market); decisions to be taken every quarter.

Number of players
From 3 to 6 teams; from 3 to 7 players per team.

Versions
Off-line and on-line



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