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Mynd Town Hotel
Service Marketing
It has been developed to increase the capacity to manage
operative plans targeted to different customers’ segments.
It relates to market positioning, risks evaluation,
profitability of different services and clients.
Mynd Town Hotel, is an interactive challenge,
a flight simulator to measure the ability to
run a service oriented company in a highly competitive
market place.
The teams manage a high level hotel, located
in an important city, having the goal to perform
better than the other teams.
Each hotel has the opportunity to be tailored
to satisfy its targeted clients needs.
The simulators is based on a true 5 stars hotel
in one of the main European capitals.
Each hotel offers four different products:
- Rooms - Lodging
lodging per room including brakfast
- Restaurant
Lunch and dinners in the hotel restaurant
- Banqueting
Banqueting services for business
clients (e.g. convention, meetings, …)
and for private (weddings, special events…).
- Additional services
(Sport, City tours and facilities,
Internal Shops)
Additional services such as shops or special
areas like spa, fitness, massages.
The market segmentation gives the opportunity
to select decision to match businessmen, groups,
tourists requirements.
The simulation is aimed to develop the capacity
to be focused to a correct integration in marketing
and service decisions which leads to a general
profitability and to maintain a solid company
image of the hotel.
Main objective for the team is to understand
the relationships between operative decisions
and service level factors .
Management areas
I partecipanti, in qualità di direttori
commerciali dell'area, controllano tre aree:
- Marketing
Analyse market demand, (seasonality
and segmantation), company image, margin analysis
per service.
- Hotel Structure
Dimensioning the hotel structure
per type of service, service investments,
rate of use of rooms and restaurant.
- Production
Human resources effectivenss, service
quality perceived by customers.
- Finanza
Economic performance, balance statement,
cash flow, Prices.
Decisions
Main decisions in Mynd Town Hotel are:
- Network promotions
- Advertising
- Direct marketing
- Room structure
- Number of coverts
- Banqueting halls
- Additional services number
- Kitchen service
- New equipments
- Human resources
- Seasonal personnel
- Training
- Yearly Price list
- Discount for the season
- Loans
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