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 Supply Chain Game

Supply Chain Game
Process Integration

SupplyC is an interactive challenge focused on the capacity to create a system which allows to be as much effective as possible to supply its 3 market .


The company operates in the fields of sanitary devices and supply its products to final customers who buy in retail shops and to wholesalers-exporters (Make-to-Buy) and to public administration and bid (Make-to-order ).

The whole process is designed from the purchase of raw materials to the sales to final customers including the retailing through its owned shops.


The capacity to manage operative aspects through a monthly decision simulator is not the only unique key for the ultimate success of the company.


The ability to understand the market, and to position the offer to the different clients and to sustain the competitive position are equally important.


It is crucial to start to analyse the market evaluates opportunities and threats to set the best strategy.


The goal is to have functions (operation, logistics, sales, marketing and finance) working together with different lag times.

Management areas

  1. Purchase
    Purchase of raw materials and emergency products to buy in.
  2. Production
    Production capacity, plan of production of finished products and semi-worked products, automation technology levels
  3. Logistics
    Warehouse management and outsourcing logistic process
  4. Sales
    Manage distribution, sales network, promotions and customer service
  5. Economics and finance
    Budget, profitability, assets, loans ;
  6. Marketing
    Market sensor for opportunities and threads, margins analysis, pricing.

The General Manager has the overall function to assemble all the departments and to confirm the month plan which integrates all the different functional decisions.

Decisions

  • Local and/or Import raw materials
  • Emergency finished products
  • Production of semi-worked
  • Assembly finished goods
  • Make To Order & Make To Buy
  • Machineries to lease or buy
  • Authomation technology process
  • vestments
  • Transport, logistics and outsourcing
  • Retail Shops location
  • Customer Service
  • Sales staff
  • Public BID Make-to-Order
  • Wholesalers
  • Company images
  • Pricing
  • Loans levels



Features


SupplyC

Area
Operative integration between functions, plan the business together with operation, finance, marketing and logistics.

Users
Middle managers, future managers.

Type of simulation
interactive business game (all players managing companies competing on the same market arena); decisions to be taken every month.

Number of players

: From 2 to 6 teams; from 3 to 8 players per team.

Versions
Off-line and on-line expected September 2005



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