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Mobile Zone |
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The Mobile Zone TLC management
The Mobile Zone is the place where the new frontiere of
telecommunications designs the leadership of the company with
the best marketing and retailing capacity.
Customers, clustered on their dimension, can be reached by
the company market channels which are key account, sub-agents,
owned shops.
Areas
Information and actions are grouped in the virtual environment
following specific aspects of the mobile TLC sector.
In detail, there are four specific areas:
- 1. Marketing
which control the rates and volumes per type of client,
- 2. Sales
which dimensions market channels and define specific commercial budgets.,
- 3. Customer care
which measures the impact of specific actions on the type of clients and decide the ,
initiatives to support sales and existing users,
- 4. Planning and control
where are located the areas of P&L, financial dept., margin analysis, cost control and analysis.
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Features |
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The
Mobile Zone
Area
Marketing and sales,
general management.
Users
Middle managers, marketing, sales and customer care managers.
Tipe of simulation;
Interactive Business Game
Offline
Players per game
2-6 teams
from 3 to 6 persons ciascuno
Existing versions
Italian;
English ready in 2006
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