The Mobile Zone
TLC management
The Mobile Zone is the place where the new frontiere of telecommunications designs the leadership of the company with the best marketing and retailing capacity.

Entering the Mobile Zone means to accept the challenge of a high innovative market needing strong marketing skills and a huge amount of investments and commercial expenditures.The goal is to improve revenues, customer base, and above all the EBITDA.
Each company offers mobile services such as Mobile connections, VAS, SMS, UMTS.

Customers, clustered on their dimension, can be reached by the company market channels which are key account, sub-agents, owned shops.

Areas
Information and actions are grouped in the virtual environment following specific aspects of the mobile TLC sector.
In detail, there are four specific areas:

• 1. Marketing
  which control the rates and volumes per type of client,
• 2. Sales
  which dimensions market channels and define specific commercial budgets.,
• 3. Customer care
  which measures the impact of specific actions on the type of clients and decide the , initiatives to support sales and existing users,
• 4. Planning and control
  where are located the areas of P&L, financial dept., margin analysis, cost control and analysis.

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